Hiring & Team Building

Crew Builder: Hiring & Retention for Trade Businesses

A repeatable hiring, onboarding, and retention process so growth doesn't depend on you doing everything yourself.

Who This Course Is For

You can't grow past yourself if every job still needs you on it

Owners stuck doing every job personally, afraid to hire, or who have hired before and had it go badly.

There's a version of this that shows up in almost every trade business at some point: the phone rings with a job you'd love to take, and the honest answer is you simply don't have the hands to do it. That's not a marketing problem or a pricing problem — it's a people problem, and it's the one most owners avoid the longest, because the last time they tried to solve it, it didn't go the way they hoped.

This is probably you if:

  • You've turned down work because there simply wasn't enough of “you” to go around
  • You've hired before, it went badly, and you've been hesitant to try again
  • You don't have a real process for interviewing, onboarding, or evaluating a hire
  • You're not sure how to structure pay in a way that keeps good people around

Why This Matters

Hiring feels like the riskiest decision in the business — because nobody ever taught you how

"How do I hire employees for my small business," "where do small businesses find employees," "do I need an LLC to hire employees," "how much does it cost to hire an employee" — these are exactly the questions trade business owners are asking, and the answers they find are almost always written for a generic small business, not for someone hiring a field technician who needs a license, a truck, and the trust to be alone on a customer's property.

The result is that most owners either avoid hiring entirely — capping their own revenue at whatever one person can physically do — or they hire reactively, out of desperation during a busy stretch, with no real screening or onboarding process. One bad hire, and the instinct becomes "I'll just do it all myself." That instinct is understandable. It's also the exact thing that keeps a business a stressful job instead of a real company.

Crew Builder exists because hiring and retention for field-based trade work deserves its own dedicated process — not a repurposed office-hiring guide. Screening, vetting, onboarding, pay structure, and even firing well all get covered specifically for the realities of running a crew, not a call center.

It also ties directly into the school's core framework. A technician does every job personally because that's the only way they trust it'll get done right. A manager starts building a crew and a process for vetting and training them. An owner has a hiring system reliable enough that growth doesn't depend on the owner personally training or supervising every single person on the payroll.

The Curriculum

Six modules. A hiring process you can actually trust.

From knowing when you're really ready to hire, through onboarding, pay structure, and — when it's necessary — firing well, this course covers the full lifecycle of building a crew.

Module 1

When you're actually ready to hire (and the cost of waiting too long)

Waiting too long to hire has a real cost — turned-down jobs, burnout, and a ceiling on revenue that has nothing to do with demand. This module covers the honest signs you're ready (and the signs you're not), so the decision isn't driven by fear in either direction.

Module 2

Writing job postings and screening for trade hires

A generic job posting attracts generic applicants. This module covers how to write a posting that speaks to trade-skilled candidates specifically, plus a first-pass screening process so you're not spending hours on calls with people who were never a real fit.

Module 3

Interviewing and vetting: what to ask, what to check

Interviewing for a field position is different from interviewing for an office job, and most owners never had a structured approach to either. This module covers what to actually ask, what to verify (license, experience, references), and how a working interview or trial day can tell you more than any conversation.

Module 4

Onboarding that gets a new hire productive fast

The first 30, 60, and 90 days determine whether a new hire becomes productive or becomes a slow-motion mistake. This module gives you a simple onboarding framework so a new hire knows what's expected instead of learning by trial and error on a live jobsite.

Module 5

Pay structures, incentives & retention for field crews

Pay structure is one of the biggest levers you have for both performance and retention, and most trade businesses default to a flat hourly rate without ever considering the alternatives. This module covers pay and incentive structures for field crews, plus the retention levers that matter beyond the paycheck.

Module 6

Firing well: when and how to let someone go without blowing up the business

Letting someone go is one of the hardest calls an owner makes, and doing it badly can cost you more than the bad hire already did — in morale, in reputation, in disrupted jobs. This module covers how to recognize when it's time, document it properly, and handle the conversation without blowing up the rest of the business.

What You Walk Away With

A process, not just a pep talk about "letting go"

This course is built around practical, usable tools — a readiness checklist, a job posting template built for trade hires, an interview question set, a 30/60/90-day onboarding framework, and a pay-and-retention worksheet — not just video lessons about the importance of a good team.

It's built to work whether you're making your very first hire or trying to fix a hiring process that's already let you down once.

Format & Delivery

Online, self-paced, built around your schedule

Crew Builder is delivered online, so you can work through it whenever you actually have time — early morning, between jobs, or the week before you plan to post a job opening. There's no fixed weekly time commitment required; the material is built to fit a working owner's schedule, not a classroom's.

Most owners move through the modules in the order they're built, since each one picks up where the last left off — from deciding it's time, through writing the posting, interviewing, onboarding, and eventually pay structure. If you're mid-hire already, it's just as reasonable to jump straight to the module that matches wherever you currently are in the process.

Crew Builder is also one of the eight pillars inside the Accelerator, for owners who want direct coaching support while they make their next hire.

Investment

Contact us for current pricing

We don't publish a set price here because investment depends on the course or coaching track that fits your business. Reach out and we'll walk you through current pricing for Crew Builder on its own, or as part of the Accelerator.

Call 844-967-5247

Where This Fits

A crew is only as strong as the systems and leadership behind it

Hiring is the first step. Keeping a crew productive and stepping into a leadership role over them is the next one — these two courses pick up right where Crew Builder leaves off.

Read more in How to Hire Your First Employee as a Contractor on the blog, or see the full picture on the homepage.

Frequently Asked Questions

Questions about Crew Builder

How are the courses delivered — online, in-person, or both?

Courses are delivered online so you can work through them around your schedule. Reach out for current details on format for your specific course or the Accelerator program.

How much time per week should I expect to commit?

It depends on the course and your pace — the material is built to fit around a working business owner's schedule rather than demand a fixed weekly block.

How much does it cost to enroll?

Investment varies by course and program. Contact us and we'll walk you through current pricing for the course or coaching track that fits your business.

What happens after I finish a course — is there ongoing support?

Reach out to discuss what ongoing support looks like for your course or coaching track.

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Ready to build a crew you can trust?

Call 844-967-5247, email josh@contractorschoiceagency.com, or fill out a short form and we'll follow up within 1 business day.