Marketing & Lead Gen
Lead Flow Machine: Marketing & Lead Generation for Contractors
A marketing plan matched to your budget that brings in leads predictably, month over month.
Who This Course Is For
When referrals slow down, does your pipeline slow down with them?
Owners whose pipeline dries up whenever referrals slow down, or who have spent money on marketing with no idea if it worked.
A slow month shouldn't feel like a mystery. If the phone stops ringing and you genuinely don't know why — or don't know what to do differently next month to change it — that's the exact gap this course closes: a real system standing in for hope.
This is probably you if:
- ✓Your entire pipeline depends on word-of-mouth, with no backup plan
- ✓You've spent money on ads, a website, or a marketing company with no clear idea if it worked
- ✓Your Google Business Profile is out of date, incomplete, or you've never touched it
- ✓Leads come in, but you don't have a real system for following up on them fast
Why This Matters
Marketing is the category most trade businesses spend money on with the least confidence
"How do most contractors get leads," "how much do contractors pay for leads," "what's the fastest way to generate leads" — these questions come up constantly, and for good reason. Marketing and lead generation is one of the categories trade business owners search about most, because it's also one of the categories where money gets spent with the least confidence it's actually working.
Referrals are a real and valuable source of work, but they're not a system — they're the byproduct of doing good work and getting lucky with timing. The moment referrals slow down for a season, so does the pipeline, and there's no fallback in place. On the other end of the spectrum, plenty of owners have tried paid ads or hired a marketing agency with no real way to track whether the leads that came in were worth what they paid for them.
Lead Flow Machine is built to close that gap: a foundation-first approach (website, Google Business Profile, reviews) before any ad spend, a menu of low-cost and no-cost tactics that don't require a marketing budget, and a simple tracking system so every dollar and every hour spent on marketing has a clear answer to the only question that matters — did it bring in booked jobs.
This is also where the Technician → Manager → Owner shift shows up clearly. A technician markets by accident — a truck with a logo, a handful of reviews that happened on their own. A manager builds an actual marketing foundation and starts testing low-cost tactics deliberately. An owner treats marketing like any other system in the business: tracked, measured, and adjusted based on what the numbers say, not on what feels like it's working this week.
The Curriculum
Six modules. A marketing plan you can actually measure.
From the foundation every trade business needs before spending on ads, through tracking and the handoff to sales, this course builds a lead-generation system matched to your budget — not someone else's.
Why "referrals only" caps your growth
Referrals feel like a marketing plan, but they're really just luck with a friendly name — and luck runs out the moment word-of-mouth slows down for a season. This module names why relying entirely on referrals quietly caps how big the business can get, no matter how good the work is.
Building a marketing foundation: website, Google Business Profile, reviews
Before spending a dollar on ads, most trade businesses are missing the basics: a website that actually explains what you do and how to reach you, a fully built-out Google Business Profile, and a real process for collecting reviews. This module covers that foundation first, because paid marketing on top of a weak foundation just burns money faster.
Low-cost and no-cost lead generation tactics for trade businesses
Not every lead-generation tactic requires an ad budget. This module covers low-cost and no-cost approaches built specifically for trade businesses — local visibility tactics, past-customer outreach, and simple content that brings in leads without a big monthly spend.
Paid marketing basics: when ads make sense (and when they don't)
Paid ads can work well for a trade business, and they can also become an expensive way to find out your close rate and margins weren't ready for the volume. This module covers when paid marketing actually makes sense, what it takes to be ready for it, and the signs it's not the right move yet.
Tracking leads so you know what's actually working
Money spent on marketing with no way to know if it worked isn't a strategy — it's a guess with an invoice attached. This module covers a simple system for tracking where every lead actually came from, so decisions about where to spend get based on real numbers, not a feeling.
Turning leads into booked jobs (the handoff to sales)
A lead that doesn't get followed up on fast, and well, is a lead you paid for (in money or time) and then threw away. This module covers the handoff from marketing to the sales process — speed to lead, follow-up cadence, and making sure a hot lead doesn't go cold before anyone calls back.
What You Walk Away With
A plan matched to your actual budget, not a generic checklist
This course is built around practical, usable tools — a Google Business Profile and website checklist, a menu of low-cost tactics you can start this week, a simple framework for deciding if and when paid ads make sense, and a lead-tracking approach you can run from a spreadsheet or whatever CRM you already have.
It's built for a real trade-business marketing budget — which might be close to zero right now — not a plan that assumes you're ready to spend thousands a month before you've even fixed the basics.
Format & Delivery
Self-paced online, work it around your schedule
Lead Flow Machine is delivered online and built to work through at your own pace. There's no fixed weekly commitment required — take a module a week, or work through the whole thing in one sitting before you plan a marketing push.
This course is also one of the eight pillars inside the Accelerator, for owners who want live coaching support while they build out their marketing plan.
Investment
Contact us for current pricing
Investment varies by course and program, so we don't publish a fixed number on this page. Reach out and we'll walk you through current pricing for Lead Flow Machine on its own, or as part of the Accelerator.
Call 844-967-5247Where This Fits
Leads only matter once they turn into booked, profitable jobs
A lead-generation system pairs directly with how you close jobs and how customers talk about you afterward. These two courses complete the loop.
Sales & Estimating
The Close Rate Blueprint
Walk away with a repeatable estimating and sales process instead of guessing on every bid.
Customer Service
5-Star Trade
A customer service standard and review-generation system your whole crew follows, so your reputation grows the business for you.
Read more in Marketing on a Budget: How Trade Business Owners Can Generate Leads Without Big Ad Spend on the blog, or see the full picture on the homepage.
Frequently Asked Questions
Questions about Lead Flow Machine
Is there a live coaching component, or is it all self-paced video?
The individual courses are self-paced. The Accelerator program adds a live coaching and accountability layer on top of the curriculum.
Can my office manager or partner take the courses with me?
In many cases yes — reach out to discuss access for additional team members on your account.
How much does it cost to enroll?
Investment varies by course and program. Contact us and we'll walk you through current pricing for the course or coaching track that fits your business.
Why should I pay for business training instead of just learning as I go?
Learning as you go usually means learning from your own expensive mistakes. This curriculum is built from patterns seen across many contractor businesses, so you can skip some of the costliest trial-and-error.
Ready to build a lead pipeline you don't have to hope for?
Call 844-967-5247, email josh@contractorschoiceagency.com, or fill out a short form and we'll follow up within 1 business day.